Built on a Foundation of Global Trade Expertise
NEWTRADEAI is not a startup experiment. It is a purpose-built institutional system, incubated and engineered under the corporate umbrella of ENcorp Switzerland AG — a Zug-based holding company with deep roots in international commodities trading, regulatory governance, and cross-border finance.
OUR INCUBATOR
ENcorp Switzerland AG
ENcorp Switzerland AG is a Zug-based corporate holding and incubation group specializing in international trade infrastructure, commodities, and enterprise software. The company brings together decades of operational experience across global supply chains, regulatory frameworks, and institutional finance.
By incubating NEWTRADEAI within ENcorp's corporate structure, we embed world-class commodities trading infrastructure and global regulatory governance directly into our software DNA — ensuring every feature is built to institutional standards from day one.
Visit encorpgroup.chJurisdiction
Zug, Switzerland
Focus
International Trade & Enterprise Software
Structure
Corporate Holding & Incubation Group
Governance
Swiss Regulatory Framework
OUR MISSION
Protecting the Buyer in Every Transaction
The global bulk procurement market is dominated by seller-centric platforms that obscure pricing, bypass compliance, and leave buyers exposed. NEWTRADEAI was built to invert this dynamic — delivering a secure, institutional-grade OS that puts the Buyer in full control with verified suppliers, transparent data, and automated transaction structures.
Buyer-First Architecture
Every feature, every data point, and every workflow is designed to protect and empower the procurement desk — never the seller.
Zero-Trust Compliance
Mandatory KYC/AML verification for all counterparties. No exceptions. No workarounds. Institutional-grade trust by default.
Radical Transparency
Tier-3 data metrics, live regional spreads, and accurate landed cost calculations — so you always know the true cost before you commit.
FOUNDING TEAM
The Experts Behind NEWTRADEAI
Our founding team combines decades of experience in international trade law, global commodities markets, and enterprise digital marketing — the exact disciplines required to build a world-class procurement OS.
Benjamin Zabary
Co-Founder & CEO
Renowned international business strategist and global trade expert with a proven track record driving commercial operations and scale across emerging and established markets. Benjamin brings deep expertise in cross-border trade structures, commodities sourcing, and enterprise business development.
Adv. Eyal Steinberg
Co-Founder & Legal Counsel
Veteran legal counsel specializing in cross-border trade governance, regulatory compliance, and complex international contracts. Eyal's expertise ensures NEWTRADEAI's compliance architecture meets the highest institutional and jurisdictional standards.
Ohad Gend
Co-Founder & CMO
International digital marketing authority with over 20 years of proven expertise in B2B enterprise scale growth and demand generation. Ohad drives NEWTRADEAI's global go-to-market strategy and brand positioning across institutional procurement markets.
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